» Dixie Outlet Mall
- Current Campaign
- Facebook App
- Past Campaign
- Rebus Campaign
» Bramalea City Centre
» Holt Renfrew Centre
» Hazelton Lanes
» Golden Mile Supercentre
» Mississauga Home & Design Centre
» Corporate Leasing
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Taylor has been instrumental in this valued client’s podium performance, earning 5 ICSC Gold and Silver Awards since 2002.
In 2009, DOM’s releasing effort was drawing new, higher profile brand name retailers and boosting Dixie’s brand offer significantly.
“Brand Name Bargains to Brag About” works to counteract the “value centre” stigma and reinforce Dixie’s key advantage -- an abundance of great brand names at exceptional prices!
This multi-dimensional campaign of television, radio, in-mall signage, web and guerilla marketing initiatives are all aimed at driving the brand promise.
While North American retail sales experienced significant decline, mall sales in the 12 months following the campaign launch increased by 13%. Advertising recall soared – achieving a 20% recall in TV, 41% in outdoor, and 19% recall increase in print.